Backlinks have been the backbone of SEO for decades, but Google’s algorithm is constantly evolving. In 2025, one question keeps popping up among business owners, affiliates, and agencies: Do dofollow backlinks still matter?
The short answer: yes. Dofollow backlinks remain one of the most powerful ranking signals—but their effectiveness depends on how you get them. Let’s dive deeper.
What Are Dofollow Backlinks?
When a website links to yours, it can be either dofollow or nofollow:
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Dofollow: Passes link juice and authority to your site.
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Nofollow: Tells Google not to pass authority (though some still bring indirect value).
For SEO rankings, dofollow backlinks are the prize. They’re the links that actually boost your authority and push you up Google’s results.
Why Dofollow Backlinks Still Matter
Despite changes in the algorithm, dofollow links remain critical because:
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They transfer authority directly to your site.
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They signal to Google that your site is trustworthy.
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They drive rankings faster than nofollow links.
In fact, most websites ranking in competitive niches have hundreds or thousands of strong dofollow links in their backlink profiles.
The Balance Between Dofollow and Nofollow
While dofollow links are the most powerful, a natural backlink profile includes both types. Too many dofollow backlinks with exact-match anchors can raise red flags.
That’s why a safe strategy includes:
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70–80% dofollow backlinks.
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20–30% nofollow backlinks.
Nofollow links may not pass direct juice, but they still help with indexing, traffic, and link diversity.
Where to Get Dofollow Backlinks
Not all backlinks are equal. You want dofollow links that are contextual, relevant, and authoritative. The best sources include:
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Guest posts on niche-relevant websites.
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Niche edits inside aged content.
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Strong PBN backlinks from aged domains.
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Editorial mentions on authority sites.
When you buy backlinks online, always confirm whether they’re dofollow or nofollow.
Common Mistakes with Dofollow Backlinks
Some businesses make costly mistakes when chasing dofollow links:
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Buying cheap backlinks in bulk with no relevance.
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Over-optimizing anchor text.
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Using only PBNs without mixing link types.
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Ignoring nofollow diversity completely.
The result? A backlink profile that looks unnatural—and risks penalties.
Why Dofollow Links Work Best in Context
Placement matters. A dofollow link in a random blogroll isn’t as powerful as a dofollow link inside an article that’s directly related to your niche.
For example:
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A dofollow link from a finance blog to your loan site = strong authority.
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A dofollow link from a cooking site to your loan site = weak and suspicious.
That’s why niche relevant backlinks are so important.
Do Dofollow Backlinks Still Work in Competitive Niches?
In competitive industries like finance, adult, gambling, and CBD, dofollow backlinks are non-negotiable. Without them, you won’t break into the top rankings.
The difference between the sites on page 1 and everyone else usually comes down to the quality and volume of dofollow links in their profile.
Why Backlinks.one Specializes in Dofollow Backlinks
At Backlinks.one, we know dofollow backlinks are the core of SEO success. That’s why all of our services prioritize contextual, safe, and powerful dofollow links.
We provide:
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Guest posts with dofollow placements.
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Contextual niche edits.
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Backlinks packages combining multiple link types.
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White-label options for agencies that resell our services.
When you buy backlinks online from us, you’re not gambling—you’re investing in links that actually work.
Conclusion
So, do dofollow backlinks still matter in 2025? Absolutely. They remain the strongest ranking factor in SEO, but only when used properly.
The winning formula is simple: focus on high-quality, niche-relevant, dofollow backlinks, balanced with a natural mix of nofollow links.
If you want to climb Google the safe way, Backlinks.one is the best place to get started.
👉 Invest in dofollow backlinks today—and dominate your niche tomorrow.
